Leo Walz

Listen to the Podcast here:  Getting to know your visitors using analytics Representation of user experience and interface design on smartphone  by  Freepik Transcript: Welcome to getting to know your visitors using analytics, today we will dive right into the different types of analytics, what data you get from them and how this data can be applied to improve a digital communication strategy. So firstly let’s understand the differences between web analytics and social media analytics. Gathering information from platforms such as Facebook, Instagram, TikTok or YouTube is social media analytics, this focuses on monitoring trends in real time, listening to what is being said about the brand, analysing user behaviour and understanding the audience (Nelson, 2014). Paid tools available for analysing social media include BuzzSumo, Sotrender, Rivial IQ and Unmetric (Smith, 2022). However, free tools like Facebook Insights, can be just as effective for social analytics (Smith, 20...

When looking for a career in the Digital Communications field, many jobs with similar task and responsibilities appear. Let’s look at some of the key occupations in Digital Communications to understand what they actually do and primary responsibilities. Stressed woman in the office using laptop and talking on smartphone  by  Freepik Digital Marketer Digital marketer also known as a creative manager, digital marketing coordinator or digital marketing specialist is a position responsible for managing promotional campaigns across social media, emails and search engines (Seek, 2024a). A key part of their role is analysing key performance indicators (KPIs) to track the performance of the digital campaigns (Seek, 2024a). Digital Marketers use search engine optimization techniques (SEO) to help improve search visibility and utilise platforms such as Google Ads and Google Analytics. The role requires strong skills in communication, creativity and strategic thinking to develop effectiv...

 In today's digital world, convenience and accessibility are key. Quick Response Codes (QR codes) a modern solution offering a simple way to access digital content. But what exactly are QR codes and why should you use them? A QR code is a two-dimensional barcode that stores information, which can be easily accessed by anyone using a mobile phone camera or QR code reader (QR.net, 2024). You will find them almost everywhere, such as on product packaging or at the entrance of a shop, wherever someone might want to find out more information. By scanning a QR code, users are instantly directed to the content or destination within the code. For example, try scanning the QR code above. If you gave this a go you will notice how quick and easy it was to bring up my blog home page on your device. You didn't have to waste time typing in the domain name or struggle searching for it online. This is why QR codes are so valuable as user can be directed to content effortlessly, saving time and...

 Sleep is crucial for overall health and well-being. For a good nights sleep, check out these easy to follow tips by clicking the blue link here:  6 Essential Tips For Better Sleep      References Singh, A., & Suni, E. (2023). 20 Tips for how to sleep better . Sleep Foundation. https://www.sleepfoundation.org/sleep-hygiene/healthy-sleep-tips

Differentiating between platforms can be tricky. Today, we’ll explore the similarities and differences between popular platforms to help you choose the best one for your needs. Social Media  by  Christiaan Colen  license under  CC BY-SA 2.0 Facebook and TikTok Facebook and TikTok both share a common role as platforms for social interaction. They each provide users with the ability to create and share content, discover new media and engage with others. Facebook, the largest social networking platform with currently over 3 billion active monthly users, is designed for connecting people and maintaining relationships (Statista, 2024). The platform focuses closely on connecting family and friends whilst also facilitating participation in community activities and events (Heinze, Fletcher, & Cruz, 2020). In contrast, TikTok operates mainly as a social media platform, where users are more likely to be engaging with social media content rather than hosting events and conn...

At some point, you’ll find you need to create a website. The good news is many website builders offer free plans that will help you get started. To simplify your choice, we will take a closer look at four popular platforms: WordPress, Wix, Tumblr, Blogger. Desktop  by  Elvin Lucero  licensed under  CC BY-SA 2.0 Powering over 42% of the web, WordPress is a leading website builder offering a basic freemium plan (WordPress, 2024a). This free plan gives users access to a wide range of pre-designed themes and patterns, making it easy to set up a website. However, free users are restricted to only 1 GB of storage and have limited design and customization options (WordPress, 2024b). Free users are unable to adjust the colours or font, reducing their ability to personalize and stand out. For those with a better understanding of code, WordPress provides more flexibility with its paid premium plans, allowing extensive customization, enhanced design features, increased storage ...