Key Roles in Digital Communications

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When looking for a career in the Digital Communications field, many jobs with similar task and responsibilities appear. Let’s look at some of the key occupations in Digital Communications to understand what they actually do and primary responsibilities.

Stressed woman in the office using laptop and talking on smartphone by Freepik

Digital Marketer

Digital marketer also known as a creative manager, digital marketing coordinator or digital marketing specialist is a position responsible for managing promotional campaigns across social media, emails and search engines (Seek, 2024a). A key part of their role is analysing key performance indicators (KPIs) to track the performance of the digital campaigns (Seek, 2024a). Digital Marketers use search engine optimization techniques (SEO) to help improve search visibility and utilise platforms such as Google Ads and Google Analytics. The role requires strong skills in communication, creativity and strategic thinking to develop effective marketing campaigns for business. Digital marketers are employed across a wide range of industries throughout Australia, from small business to large corporations. The average yearly salary for this role appears to range around $75,000 (Seek, 2024a).

Social Media Manager

A Social Media Manager focuses on creating and managing a business’s social media presence across all the key platforms. The most common platforms Social Media Mangers work with include Facebook, TikTok, Instagram, LinkedIn and YouTube (Seek, 2024b). They are required to be efficient with photo and video editing software’s, as well as graphic design tolls to creating engaging up-to-date content (Seek, 2024b). Social Media Managers are responsible for running social media campaigns and analysing performance, often collaborating with marketers and management for consistent brand visibility. Currently, many clothing and retail companies are employing Social Media Managers, with yearly salaries ranging from $80,000 to $100,000 (Seek, 2024b). 

Digital Communications Officer

The Digital Communications Officer also referred to as Digital Communications Advisor, Digital Communications Coordinator or Digital Media Manager is responsible for developing and overseeing various communication plans for businesses. This includes managing and reviewing digital content for social platforms, digital platforms, websites and email advertising (Seek, 2024c). This job requires strong writing and planning skills for effective evaluating of strategies. Currently paying around $85,000 a year, many local government councils are seeking Digital Communication Officers to enhance public engagement and community communications (Seek, 2024c). 

Digital Content Strategist

The Digital Content Strategist has the key role of directing the digital narrative of a business. They have to make sure that all the content is sending the correct message as is being targeted to the appropriate audiences. Digital Content Strategies specifically focus on analysing audience insights to enhance engagement (Seek, 2024d). The role involves being able to make leadership decisions to ensure digital communication is coordinated (Seek, 2024d).

Summary

It is important to note that many of these positions require a background in digital marketing, communications or a related field, along with at least 2 years of relevant experience. With the right qualifications and experience, these roles offer exciting opportunities in the forever evolving digital world.  


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